Slalom Consulting

AI For All

BACKGROUND

Founded in Seattle in 2001, Slalom is a $2.2B technology consulting company whose clients include more than half the Fortune 100 and a third of the Fortune 500—along with startups, not-for-profits, and innovative organizations of all kinds.

As businesses in every sector accelerate their adoption of Artificial Intelligence, the need for Slalom’s offering in this space was growing rapidly.

OUR ASSIGNMENT

We needed to develop a messaging strategy and advertising campaign to improve the visibility of Slalom’s Artificial Intelligence practice.

Estuary was engaged to develop a messaging strategy to serve as the foundation for a marketing campaign at the same time as key elements of the offering were still being defined.
We conducted benchmarking and competitive research among the top generalist and boutique firms in the space, identifying opportunities for Slalom to differentiate itself.
We interviewed the Slalom AI practice leaders to deepen our understanding of the offering and what makes Slalom unique in the space.
We explored a range of creative articulations to find the language that best reflected Slalom’s offering and ethos.

MESSAGING STRATEGY

The Power of Yes.

At Slalom, Artificial Intelligence creates new possibilities
AI empowers businesses with augmented insights, so that we can create ingenious solutions.
AI amplifies efficiencies, allowing us the time and space to think in fresh new ways.
AI makes sense of complex patterns so we can solve complicated problems and make a world of difference.
From current disruptors to future innovators:
from life sciences to financial services:
from communities to continents:
AI is for you and me. AI is for all.
Slalom’s human -centred approach helps clients use Artificial Intelligence responsibly, unlocking our potential for today, tomorrow and beyond.

The messaging strategy captures the promise of AI technology, while emphasizing Slalom’s commitment to deploy AI in a responsible and human centered way