Chargeurs Creative Collection

Brand Marketing

BACKGROUND

Chargeurs Creative Collection was founded in 2019 by the Chargeurs Group, a French manufacturing company focused on high-end luxury materials.

Chargeurs Creative Collection extends the niche manufacturing expertise into the museum, cultural center, retail and brand experience space through the acquisition and integration of six specialist companies.

OUR ASSIGNMENT

Estuary was engaged to create a brand for the newly formed business.

We developed a brand strategy to define the business’s “reason for being” and value proposition.
We created a look and feel to appeal to the highly refined tastes of museum directors and patrons.
We designed and built a website that puts photography at the forefront to celebrate the craftsmanship and and impact of the subsidiaries work, with a design that is flexible to accommodate continued expansion of the business.
We created PPT credentials presentation.
We developed and are managing the execution of a brand marketing plan to build awareness for the firm.

BRAND DESIGN

The look and feel was designed to appeal to the highly refined tastes of museum directors and patrons.

WEB DEVELOPMENT

The website was built to tell a complex story about the combined capabilities of six highly-skilled and carefully integrated subsidiaries. in a visually arresting environment that celebrates the work.