Slalom Consulting

Local Marketing Playbook

BACKGROUND

Founded in Seattle in 2001, Slalom is a $2.2B technology consulting company whose clients include more than half the Fortune 100 and a third of the Fortune 500—along with startups, not-for-profits, and innovative organizations of all kinds.

OUR ASSIGNMENT

Estuary was engaged to create a marketing playbook to introduce Slalom’s marketing function to serve as a guide for the development of marketing strategy and activation by Slalom’s highly decentralized regional marketers.

We conducted interviews with over twenty marketers and business leaders throughout the firm to gain a deeper understanding of the marketing function at the firm.
We identified key marketing capabilities and best practices as well as pain points to be addressed through the guide.
We created a resource that included examples of best practices along with practical how-to’s for new marketers.
The Local Marketing Playbook has also been used to introduce Slalom’s marketing function to regional and local General Managers in Slalom’s 35 different markets.